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Since Dieter Rams ruled the studio back in the 1950s, Braun clocks have always been about streamlined design and simple, precision functioning. These alarm clocks are an updated, digital incarnation of Rams' and fellow designer Dietrich Lubs' original small alarm clocks. They are easy to read with an LCD screen brandishing large, readable font and a blue LED back light. And they are easy to wake up to with a snooze function and alarm controlled by the pop-up green switch.
The clock lights up only when it's triggered, so the bedroom is not always glowing from the time. Display shows both current time and alarm time. Available in matte black or white case. Duracell AA battery is included.
Engineer Max Braun first established his company in 1921 in Frankfurt, Germany, to manufacture radio parts, becoming one of the first manufacturers to combine radios and record players in a single unit. After his sudden death, his sons Artur and Erwin took over and guided the company on a new path that emphasized contemporary values. Fritz Eichler, an art historian, set designer and film director, was brought on as head of design and the company quickly overhauled its product line.
Braun then hired Dieter Rams in 1955 and he established the distinctive Braun concept and oversaw the brand extension to household appliances and electric shavers in the 1960s. Later, in the 1980s, clocks, watches and calculators were added and set a new design standard for pared-down clarity as well as innovative technology. Braun products have been selected for prestigious permanent collections, including the Museum of Modern Art in Manhattan.