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When Massproductions co-founder Chris Martin conceived the idea of a layered wood chair, he turned to the emerging technology of 3D printing to create life-size prototypes. Through that process, he was able to consider different options and get the striking curved scheme just right before actual production. The project was also blessed with a bit of alchemy as the petal-like structure of Rose Chair more than appropriately embodied his earlier wish to name his next piece of furniture for his daughter. Beautifully crafted, this splendid seating comes a variety of wood finishes to create a bit of magic in any environment.
“Our goal is to use industrial processes to create furniture which people can get excited about, something that gives them pride of ownership,” says Chris Martin of Stockholm-based Massproductions. “You can do that with a hand-crafted piece, but for us the satisfaction comes from achieving it with an industrially produced article.” Chris, an Englishman, and Swedish business partner Magnus Elebäck first met as independent consultants and eventually put their accumulated knowledge to work for themselves in 2009 by opening their own furniture company, Massproductions.
Within modernist design codes, they strive for a “dignified simplicity” and their emblematic Tio Chair took the prestigious Golden Chair award from the Swedish Association of Architects. Also cognizant of environmental factors, a core concept is to produce “cleverly and in volume” to emphasize sustainability as well as social ethics, Chris says. "We believe that responsible and rational mass production benefits the consumer, the factory worker and everyone in-between.”