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Roden calms with its pale palette and lightly drawn pattern, making it apropos for any room with a restful vibe. Swedish firm Oyyo, the brainchild of Lina Zedig and Marcus Ahren, seeks to infuse the venerable artistry in handwoven dhurrie rugs with a fresh take on design. In its weaving workshop near Jodhpur, India, local crafts workers produce these fine rugs in a centuries-old manner, employing 100% organic cotton yarn and exacting coloration by virtue of locally sourced vegetable pigment to stunning effect.
Real-life couple and creative collaborators Lina Zedig and Marcus Åhrén split their time between homes in their native Sweden and India, the manufacturing base of their carefully crafted dhurries—and a fine place to escape the Nordic winters.
Founded in autumn 2011, Oyyo’s love of design and fibers (yes, fibers…they are self-professed “fiber nerds!”) is reflected in each handmade rug, from fringe to fringe. The flat-weave dhurries are consciously handmade in Rajasthan, by a community of skilled craftsmen and women, with whom Lina and Marcus personally and proudly collaborate.
Marcus grew up in the suburb of Zedig, “in a wooden house surrounded by pine trees in the Swedish countryside. There was a lot of mushroom picking and ice fishing.” He and Lina met around the turn of the century at university. Avid travelers, they zeroed in on rugs. Artists James Turrell, Sheila Hicks and Henri Matisse are among their heroes, and it shows.
Contemporary designs and color palettes are coupled with vegetable dyes and woven techniques dating back centuries. The bright, geometric patterns are as much a prosaic pleasure as a work of art.