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A riot of multicolor hues, Never Ending Story seemingly has a tale to tell in its mix of primitive symbols and linear motif. Swedish firm Oyyo, the brainchild of Lina Zedig and Marcus Ahren, informs the artisan tradition of handwoven dhurrie rugs with a contemporary point of view. But in its weaving workshop near Jodhpur, India, local crafts workers produce these fine rugs in a centuries-old manner as they always have, in 100% organic cotton yarn and with locally sourced vegetable dye.
Real-life couple and creative collaborators Lina Zedig and Marcus Åhrén split their time between homes in their native Sweden and India, the manufacturing base of their carefully crafted dhurries—and a fine place to escape the Nordic winters.
Founded in autumn 2011, Oyyo’s love of design and fibers (yes, fibers…they are self-professed “fiber nerds!”) is reflected in each handmade rug, from fringe to fringe. The flat-weave dhurries are consciously handmade in Rajasthan, by a community of skilled craftsmen and women, with whom Lina and Marcus personally and proudly collaborate.
Marcus grew up in the suburb of Zedig, “in a wooden house surrounded by pine trees in the Swedish countryside. There was a lot of mushroom picking and ice fishing.” He and Lina met around the turn of the century at university. Avid travelers, they zeroed in on rugs. Artists James Turrell, Sheila Hicks and Henri Matisse are among their heroes, and it shows.
Contemporary designs and color palettes are coupled with vegetable dyes and woven techniques dating back centuries. The bright, geometric patterns are as much a prosaic pleasure as a work of art.