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With a powder-coated steel frame and a polished granite base, the free-standing version of Marcel is a stunner. Inspired by Duchamp’s Dada masterwork “Bottle Rack,” the coat stand turns the pronged proto-piece into a highly serviceable stash for all manner of coats, bags and hats. Maker Massproductions continues the imaginative view with the array of color choices, from black and white to accents like blue-green, and wine red.
“Our goal is to use industrial processes to create furniture which people can get excited about, something that gives them pride of ownership,” says Chris Martin of Stockholm-based Massproductions. “You can do that with a hand-crafted piece, but for us the satisfaction comes from achieving it with an industrially produced article.” Chris, an Englishman, and Swedish business partner Magnus Elebäck first met as independent consultants and eventually put their accumulated knowledge to work for themselves in 2009 by opening their own furniture company, Massproductions.
Within modernist design codes, they strive for a “dignified simplicity” and their emblematic Tio Chair took the prestigious Golden Chair award from the Swedish Association of Architects. Also cognizant of environmental factors, a core concept is to produce “cleverly and in volume” to emphasize sustainability as well as social ethics, Chris says. "We believe that responsible and rational mass production benefits the consumer, the factory worker and everyone in-between.”