|ALL BY ROOM BATHROOM BEDROOM Alarm Clocks Bedding Furniture Reading Lights DINING Chairs Credenzas Dinnerware Drinkware Flatware Lighting Linens Serving Tables ENTERTAINING Audio Barware Extras||KIDS KITCHEN LIVING AREA Accents Chairs + Ottomans Coffee + Side Tables Consoles Lighting Sofas OUTDOOR Extras Furniture Lighting STORAGE WORKSPACE Chairs Desks Extras Task Lights|
East meets West in Icha Chair, fusing a Scandinavian heritage of functional rigor with the Japanese tradition of graceful form. With its responsibly sourced all-wood construction, the seating from Stockholm-based Massproductions melds a signature curved back and armrests with a molded seat for hours of sitting comfort. Lightly scaled but impressively sturdy, in a rich selection of wood tones—red lacquered beech, walnut stain or oak in varied finishes.
“Our goal is to use industrial processes to create furniture which people can get excited about, something that gives them pride of ownership,” says Chris Martin of Stockholm-based Massproductions. “You can do that with a hand-crafted piece, but for us the satisfaction comes from achieving it with an industrially produced article.” Chris, an Englishman, and Swedish business partner Magnus Elebäck first met as independent consultants and eventually put their accumulated knowledge to work for themselves in 2009 by opening their own furniture company, Massproductions.
Within modernist design codes, they strive for a “dignified simplicity” and their emblematic Tio Chair took the prestigious Golden Chair award from the Swedish Association of Architects. Also cognizant of environmental factors, a core concept is to produce “cleverly and in volume” to emphasize sustainability as well as social ethics, Chris says. "We believe that responsible and rational mass production benefits the consumer, the factory worker and everyone in-between.”