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Zet from Danish design house Menu has the virtue of appearing airy and light, complementing its surroundings while not imposing itself in a room. But this shelving system by designers Florian Kallus and Sebastian Schneider, who form the Cologne-based studio KaschKasch, is a marvel of stability. A sturdy metal framework supports the wooden U-shaped shelves, making Zet easy to assemble in the desired manner (and also reconfigure at will.) In chrome with smoked-stained oak shelves or black-on-black powder coat framework and shelf stain.
"It's about creating aesthetically pleasing designs that evoke true feelings,” Menu founder Bjarne Hansen told the online magazine Lonny, “as well as improving processes in people's daily lives.” Ranging from tabletop objects to bath fixtures to lighting and furniture, the Danish brand’s pursuit of "soft minimalism" involves collaborations with designers from all over the world. The company’s guiding spirit is a quest for functional originality—with each product having either a new purpose, incorporating a new material or utilizing a new production method.
Menu is just as dedicated to responsible manufacturing as it is innovation. Working to locate new partners in developing countries around the world, the company searches out local factories or small private co-operations to turn out high quality goods and also provide a better economic foundation for the people involved in that production. "We’re passionate about design, new materials and clever details," say the folks at Menu, "and we dream about making a difference."
“We want each design to offer something extra, discovered by the user little by little,” says the designing duo behind KaschKasch Cologne. “Like this, the product stays interesting.” Established by Florian Kallus and Sebastian Schneider, the design studio is located in a charming backyard building that was once a saddlery and adjoining horse stable. There’s even a vegetable patch on the premises.
The young designers first met while studying product design at Münster University of Applied Sciences. After partnering up, they quickly were nominated for the best newcomer at the German Design Awards. Unpretentious but specific in their preference for classical lines and graphic forms, the designers already count notable firms such as Living Divani, Menu, Normann Copenhagen and Bolia as clients.