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Precision is built from the ground up in the Brazo Floor Lamp from San Francisco’s Pablo Designs. Effortlessly, the beam of light can be aimed 360 degrees in any direction by a twist of the aluminum shade. Height adjustable, with arm-tilt range to 90 degrees and finely calibrated light-focus control, Brazo is equal to any task. LED technology provides 50K hours of energy-efficient and maintenance-free illumination and the lamp’s materials are 97% recyclable. Not to mention designer Pablo Pardo’s corresponding exactitude in conceiving this strikingly linear style.
“Lighting is undergoing a revolution at the moment,” says Venezuelan-born designer/entrepreneur Pablo Pardo, who’s leading the disruption with the mix of cutting-edge technology and always-cool minimalism behind his signal brand Pablo. As he puts it, nowadays, “you can build smarts right into the lamp.” Internationally recognized, the San Francisco company was started 20-odd years ago and now Pablo racks up design awards regularly for its more than 40 technology-driven and elegantly sparse collections worldwide.
The lighting industry thought-leader credits his upbringing in a family of artists and engineers for the always forward-facing Pablo style, which embraces innovations such as LEDs and flat-panel light. “Lighting is also shrinking in size: LEDs are so small that you can put them almost anywhere,” he adds. “So the standard iconography of a lamp with a shade is being upended.”