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For wall or desk, this clock harkens back to the vintage flip clock for the answer in an age when the essential existence for a conventional clock is optional. As Leff Amsterdam founding brothers Arno and Dennis Ruijzenaars and designer Erwin Termaat like to say: who really needs a clock these digital days? Leff is rethinking clockmaking, in this case, Brick by Brick. Solid stainless steel case welded and brushed by hand brings appealing weight to the matter while the ever-changing display of numerals lends an entertaining diversion.
“We love clocks because they are functional and can be pieces of art at the same time,” says Arno Ruijzenaars, fo-founder of Leff Amsterdam with brother Dennis Ruijzenaars and designer Erwin Termaat. “As nobody really needs a clock these days,” he adds, ”it is a great challenge to develop clocks that people just like to have in their surroundings because of the design.” Leff Amsterdam has proved more than up to the task with its noteworthy series of design-centric desk and wall clocks along with offshoot audio and wristwatches.
Both in-house design talent and noted collaborators like designer Piet Hein Eek are responsible for the company's memorable offerings. Leff, from the Dutch ‘lef’ is derived from the Hebrew word for heart and certainly the partners put their all into developing products that stand the test of, well, time. “With every project,” Arno says, “our goal is to create a design classic.”