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Beam me up. Or down. The Bollard Lamp from Menu is a super-versatile pendant—and more. Facing downward, when suspended from the ceiling, it appears to be a typical hanging light. By clipping the cord along a groove in the fixture to point sideways it also works as a spotlight. What’s more, the Bollard can stand up on its base to point light up at the ceiling or rest on its side on a table or shelf. For Stockholm-based American designer Shane Schneck, "the form of the lamp is the result of a desire to re-imagine the typical pendant, made possible by adapting LED technology and high-density silicone.”
"It's about creating aesthetically pleasing designs that evoke true feelings,” Menu founder Bjarne Hansen told the online magazine Lonny, “as well as improving processes in people's daily lives.” Ranging from tabletop objects to bath fixtures to lighting and furniture, the Danish brand’s pursuit of "soft minimalism" involves collaborations with designers from all over the world. The company’s guiding spirit is a quest for functional originality—with each product having either a new purpose, incorporating a new material or utilizing a new production method.
Menu is just as dedicated to responsible manufacturing as it is innovation. Working to locate new partners in developing countries around the world, the company searches out local factories or small private co-operations to turn out high quality goods and also provide a better economic foundation for the people involved in that production. "We’re passionate about design, new materials and clever details," say the folks at Menu, "and we dream about making a difference."