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Several things led to Another. The handwoven kilim is an exciting first collab between Danish brand &Tradition and Copenhagen-based graphic design studio All The Way To Paris (ATWTP). In luxurious New Zealand wool and cotton, the rug’s ancient woven-tapestry technique contrasts with its bold contemporary motif. Bands of graduated color depict an endless stair-step from a depth-inducing perspective. Petra Olsson Gendt, a founding partner of ATWTP, says, “In a way, Another Rug is an abstract trompe-l’oeil, the illusion of a room within a room.”
Design is never static. When Copenhagen-based &Tradition was established in 2010, founder Martin Kornbek Hansen's mission was to produce work that was defined by a unique vision, whether it came from Danish legends of the past or young innovators of the future. The roster extends from timeless luminaries such as Verner Panton and Arne Jacobsen to current leading lights Samuel Wilkinson and Norm.Architects to exciting new names Mia Hamborg and Victor Vetterlein. As the company's Kornbek Hansen puts it: "We see a kinship between the old masters, who were avant-garde in their time, and new designers creating the ground-breaking icons of today."
With its library of furniture and lighting extending from the 1930s to the present day, the firm is uniquely positioned to carry on the Nordic tradition of unstinting craftsmanship and adroit use of materials. Nonetheless, &Tradition sees its future in global terms, handpicking design talent and production facilities internationally in an effort to continually produce relevant product and engage a new generation of conscious consumers.