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In graphic black or white powder-coated finish, this hook/hanger looks as good empty as it does when pressed into service. The sleek design fits in the tightest of spaces but offers plenty of dotted hooks for coats, bags and the odd hat. Or use it in the bathroom to hang robes and towels. With hardware hidden from view, it's another example of the amiable sense of design from Afteroom, the Stockholm studio founded by Taiwan-born Hung-Ming Chen and Chen-Yen Wei, and their ever-expanding collaboration with Danish brand Menu.
"It's about creating aesthetically pleasing designs that evoke true feelings,” Menu founder Bjarne Hansen told the online magazine Lonny, “as well as improving processes in people's daily lives.” Ranging from tabletop objects to bath fixtures to lighting and furniture, the Danish brand’s pursuit of "soft minimalism" involves collaborations with designers from all over the world. The company’s guiding spirit is a quest for functional originality—with each product having either a new purpose, incorporating a new material or utilizing a new production method.
Menu is just as dedicated to responsible manufacturing as it is innovation. Working to locate new partners in developing countries around the world, the company searches out local factories or small private co-operations to turn out high quality goods and also provide a better economic foundation for the people involved in that production. "We’re passionate about design, new materials and clever details," say the folks at Menu, "and we dream about making a difference."
Time passes and, for Afteroom founders Hung-Ming Chen and Chen-Yen Wei, that's just the point. The designing duo began their Stockholm-based design company with the notion of creating modern objects that would only grow more beautiful over time—or as they put it, "design to grow old with." Beyond their own work, they see their studio as a launching point for designers around the world who share their philosophy.
"We always believed in a simple solution, bonded with good materials that show a human touch," they say. "Even though we know it is not a simple job to get to something really 'simple,' we still decided to try the idea out and our studio, Afteroom, was born." Continuing their quest across a diversity of cultures fuels their imagination, always guided by the founding tenets of simplicity and honesty.