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What lies beneath. Hay's dramatic Mags Sofa, with its bold-strokes, big-statement appeal, is truly the sum of its parts. Appearance was just the beginning, as the in-house design studio gave top priority to all the supporting elements. A cold-cure spring-based seat suspension and meltingly soft polyester-foam back are the gateway to its remarkable comfort. Sink in and relax, cosseted by the high arm rests and deep seat. With no extraneous cushions, the Mags modular unit can be completely customized, combined with companion pieces as well as corner, chaise and lounge modules, with optional pillows are available to break up the expanse. And a wealth of upholstery options, in Kvadrat Hallingdal and Divina Melange fabrics or sumptuous leather, cater to any design scheme.
“One of the most important things for our company is to make footprints of our own time,” says Rolf Hay, of his eponymous Copenhagen-based company launched in 2003 at the international furniture fair IMM Cologne. His idea was to bring Danish design to a new creative peak that rivaled the storied 1950s and 1960s—but with a modern update. As creative director, he’s committed to nurturing young upstarts and also “exploring the twisted minds of established designers” and giving both a platform.
In practice, that means seeking out imaginative products and evaluating them on their own merits rather than first commissioning a design for certain type of item. And he says his greatest thrill is seeing a prototype for the first time. “We work in a different way to the way our parents did, but we basically live in the same way,” Rolf says. “The news is that there is nothing new, except the possibilities. And that’s great fun.”