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The no-nonsence values of Scandinavian design are inherent in the Pull Floor Lamp, designed by the Stockholm-based design studio WhatsWhat for Danish house Muuto. Demonstrating that an impressive sum is greater than its humble parts, the Pull achieves its up-front functionality with a remarkable economy of finely-crafted elements: an oiled-oak stand, white cloth-covered shade and a partly-exposed, partly-hidden cord that adjusts the position of the LED light source. “Moving the shade not only changes the light, but also the character of the lamp," say WhatsWhat designers John Astbury, Bengt Brummer and Karin Wallenbeck—who scored the Muuto Talent Award for this piece when they were still design students.
”We give the designers the freedom to create new designs,” says Muuto co-founder Peter Bonnén. Inspired by the Finnish word “muutos” that alludes to having a new perspective, the company aspires to update Scandinavian tradition for a new generation. By giving free reign to the brightest design talent in Sweden, Norway, Finland and Denmark, there’s the breathing room to conjure a new take on a chair, vase or a lamp, Peter says. “The road to success for modern Scandinavian design lies in a strong belief in the best designers of our time.”
Peter and co-founder Kristian Byrge, who originally trained in economics and management respectively, might not have seemed destined to helm a new-influencer design firm. But their passion for all things design and and the distinctive style they dub “New Nordic” has brought global acclaim in just a few short years. “This gives the Muuto designs great diversity and character and further links them to the Nordic heritage—a heritage Muuto is proud of and that all the designers carry with them as part of their professional luggage”, says Kristian.