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Why get hung up on conventional hooks when these circles can be playfully positioned in endless possibilities? Resembling those hooks that exercise our arms in the gym, these wooden rings will exercise your creativity. Situate them randomly, or suspend a single color contrasting with the wall. Pull towels or scarves through the opening, loop hangers or jewelry, or throw a bag or coat over the top.
The "poetry of crafts and wonders of new technology" have long fascinated Swedish designer Staffan Holm, whose idea for the Gym Hooks was realized by Hay Denmark. Staffan works in interiors, architecture, industrial and furniture design, so the practical has always been key. But for him, the emotional is paramount, both in terms of the commitment and attachment the end user as with a product. "Art or design? Well, does it really matter?" Staffan posits. "All I know is that mass produced artifacts seldom really get the chance to root in our lives before new ones take their place. We need get attached and fall in love, head over heels. My mission is to create design with more of the human qualities."
“One of the most important things for our company is to make footprints of our own time,” says Rolf Hay, of his eponymous Copenhagen-based company launched in 2003 at the international furniture fair IMM Cologne. His idea was to bring Danish design to a new creative peak that rivaled the storied 1950s and 1960s—but with a modern update. As creative director, he’s committed to nurturing young upstarts and also “exploring the twisted minds of established designers” and giving both a platform.
In practice, that means seeking out imaginative products and evaluating them on their own merits rather than first commissioning a design for certain type of item. And he says his greatest thrill is seeing a prototype for the first time. “We work in a different way to the way our parents did, but we basically live in the same way,” Rolf says. “The news is that there is nothing new, except the possibilities. And that’s great fun.”