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Traditional techniques get a contemporary makeover in the studio of Hay—as in the case of these reversible 100% soft cotton coverlets (filling is 100% poly), covered in the Danish brand’s signature dots pattern. Spread it atop a bed or use it as a throw over a sofa or chair back. These have been a big hit in our store, and we love the way the pop of color it provides our bedroom at home: It may also be reversed for a more subdued effect. The quilt measures in at 92.5" w x 96.5" [note that an American queen mattress is 60”x80," a king is 72”x 84”].
“One of the most important things for our company is to make footprints of our own time,” says Rolf Hay, of his eponymous Copenhagen-based company launched in 2003 at the international furniture fair IMM Cologne. His idea was to bring Danish design to a new creative peak that rivaled the storied 1950s and 1960s—but with a modern update. As creative director, he’s committed to nurturing young upstarts and also “exploring the twisted minds of established designers” and giving both a platform.
In practice, that means seeking out imaginative products and evaluating them on their own merits rather than first commissioning a design for certain type of item. And he says his greatest thrill is seeing a prototype for the first time. “We work in a different way to the way our parents did, but we basically live in the same way,” Rolf says. “The news is that there is nothing new, except the possibilities. And that’s great fun.”