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“It’s strange that the bulb, an object so synonymous with ideas, is almost entirely absent of imagination," observes Nicolas Roope, co-founder and creative director of the London-based Hulger. We couldn't agree more. So we brightened at the sight of these bulbs, designed in collaboration with Sam Wilkinson. Not only are they low-energy bulbs, but the sculptural, organic form of the tubes is too good looking to cover up with a lamp shade. The name Plumen derives from "plume," a bird’s feather, specifically those worn by fowl or human friend with a dose of savoir faire. Hulger holds that its design does the same for the neglected bulb. As an eco-friendly bulb, it saves 80% on energy bills and lasts 8 times longer than a standard incandescent bulb.
“Reducing our energy consumption should feel like a positive, life enhancing choice, not a compromise,” says Hulger co-founder Nicolas Roope. With partner Michael-George Hemus in the London-based studio and input from third designer Samuel Wilkinson, the first stylish eco-friendly bulb—the Plumen 001—became a reality. Its kinetic sculptural form was meant to be seen, not hidden from view like yesteryear’s low-energy lighting. Hulger followed up on the award-winning original with the Plumen 002, as well as accompanying pendant fixtures and shades. Though the 001 resides in the permanent collections of MoMA, the Victoria & Albert Museum and the Smithsonian Cooper-Hewitt Collection, Nicolas is just as excited about the lightbulbs being widely accessible: “I love thinking about containers stacked full of beautifully packaged Plumens getting lifted on to freighters in Shanghai and lifting off in Southampton, Los Angeles or Melbourne.”