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The rigid frame of the archetypal industrial pendant is reimagined in soft silicone. It's a modern spin on a classic by the Swedish dudes from Form Us With Love for the Danish design group Muuto, and in a selection of colors that almost begs for more than one lamp to be presented in the same space. The new material also allows for the lamp to be easily folded, also making this a thoroughly right essential for our contemporary, shifting lifestyles.
”We give the designers the freedom to create new designs,” says Muuto co-founder Peter Bonnén. Inspired by the Finnish word “muutos” that alludes to having a new perspective, the company aspires to update Scandinavian tradition for a new generation. By giving free reign to the brightest design talent in Sweden, Norway, Finland and Denmark, there’s the breathing room to conjure a new take on a chair, vase or a lamp, Peter says. “The road to success for modern Scandinavian design lies in a strong belief in the best designers of our time.”
Peter and co-founder Kristian Byrge, who originally trained in economics and management respectively, might not have seemed destined to helm a new-influencer design firm. But their passion for all things design and and the distinctive style they dub “New Nordic” has brought global acclaim in just a few short years. “This gives the Muuto designs great diversity and character and further links them to the Nordic heritage—a heritage Muuto is proud of and that all the designers carry with them as part of their professional luggage”, says Kristian.
FORM US WITH LOVE
"We are hopelessly influenced by our strong design heritage of course, but at the same time we are utterly tired of it. The result is some kind of tweaked functionalism," say the trio known as Form Us With Love. John Löfgren, Jonas Pettersson and Petrus Palmér originally met as students in the same product design class at the university in Karlmar, Sweden. From the spacious Stockholm studio which also hosts exhibits from time to time, they now turn out their own take on modernism, achieved with a light hand and often an underlying humorous tone. As part of a new generation building Sweden's design legacy, they say, "It's great to see so much creativity spire among the young Nordic design community, with an ambition to investigate new genres, materials and expressions."
Form Us With Love's output includes furniture and lighting for several internationally recognized design companies, including Canon, Design House Stockholm, Muuto, Philips and Stockholm Furniture Fair. The studio has been honored with numerous design awards, including Red Dot, Young Swedish Design Award and an I.D Magazine citation.