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Pinocchio Rug
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Small - Multi Color: $255
Small - Pink: $255
Small - Coral/Black: $255
Medium - Multi Color: $675
$255 - $675
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In Denmark, there is a candy named after our favorite little wooden puppet boy with the telescopic schnauze. These colorful, sugar-coated licorice balls are the inspiration behind this round rug by Hay Denmark. Handmade in Nepal, every single ball is felted by hand and strung like pearls. We can’t help but smile every time we look at this playful rug, which looks as fantastic on the wall as it does on the floor.

  • Small: 35.5" dia (90cm)
  • Medium: 55" dia (140cm)
  • Hand-woven 100% pure new wool
  • Rolled in plastic
  • This item normally ships within 48 hours.


“One of the most important things for our company is to make footprints of our own time,” says Rolf Hay, of his eponymous Copenhagen-based company launched in 2003 at the international furniture fair IMM Cologne.  His idea was to bring Danish design to a new creative peak that rivaled the storied 1950s and 1960s—but with a modern update. As creative director, he’s committed to nurturing young upstarts and also “exploring the twisted minds of established designers” and giving both a platform.

In practice, that means seeking out imaginative products and evaluating them on their own merits rather than first commissioning a design for certain type of item. And he says his greatest thrill is seeing a prototype for the first time. “We work in a different way to the way our parents did, but we basically live in the same way,” Rolf says. “The news is that there is nothing new, except the possibilities. And that’s great fun.”