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The Bell Clock is loud. Louder than a desk clock, a cell phone or a watch. This is one alarm designed to wake you up. Even the colors are loud—fire red, bicycle bell grey and doorbell black. Prolific London design duo Industrial Facility—comprised of Sam Hecht and Kim Colin—created a form without the proverbial bells and whistles. Simplicity rules. The bell component was moved from top to back to streamline appearance and provide a bolder ring. The no-nonsense approach applies to the interface with LED illumination, snooze control, molded numbers and a single AA battery (included). Part of IF's collaborative range with IDEA Japan, taking essential elements beyond boredom and novelty. We'll say it loud and proud: We love this clock.