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SOREN ROSE STUDIO
Fedora-loving Dane Søren Rose had worn many proverbial hats in his past career as a creative director, casting agent and web entrepreneur before establishing his eponymous design studio in New York (with a branch in Copenhagen.) Handling architecture, interiors and product design, he says, “we worship high quality and sustainable materials and approach our work with both traditional and innovative craftsmanship.”
With designs for notable companies such as Muuto and Menu, the prevailing aesthetic often juxtaposes a clean Nordic heritage with the grittier sensibility found in lower Manhattan. One telling example is the studio’s overhaul of a classic 1974 AirStream, its classic-Americana exterior restored while the interior got a Scandinavian-style makeover, down to a wood floor from 115-year old Danish firm Dinesen. Though Søren reveres past design icons Arne Jacobsen and Verner Panton, he also rallies support for newer talents, challenging clients: “When was the last time you bought a design of an emerging designer?"