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“I am designer always searching for surprises and beauty,” says Dutchman Frederik Roijé. “In the urge to share these experiences, my concepts become products.” With his imaginative collections of furniture, lightning and accessories, Frederik reveals a sensibility that is ordered yet whimsical, from an architecturally elevated henhouse to an outdoor fireplace based on iconic smokestacks remembered from his youth. From his design studio in Amsterdam, his work has attracted worldwide acclaim and he continues to expand his reach with diverse products for global brands and also projects for private clients. Yet he most values the glimpses of his personality evident in each object that he puts his stamp on. “Products have a habit of disappearing because of their functionality, Frederik says. “I want to prevent this by giving products an additional value. This value is the story behind the product.”