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“Reducing our energy consumption should feel like a positive, life enhancing choice, not a compromise,” says Hulger co-founder Nicolas Roope. With partner Michael-George Hemus in the London-based studio and input from third designer Samuel Wilkinson, the first stylish eco-friendly bulb—the Plumen 001—became a reality. Its kinetic sculptural form was meant to be seen, not hidden from view like yesteryear’s low-energy lighting. Hulger followed up on the award-winning original with the Plumen 002, as well as accompanying pendant fixtures and shades. Though the 001 resides in the permanent collections of MoMA, the Victoria & Albert Museum and the Smithsonian Cooper-Hewitt Collection, Nicolas is just as excited about the lightbulbs being widely accessible: “I love thinking about containers stacked full of beautifully packaged Plumens getting lifted on to freighters in Shanghai and lifting off in Southampton, Los Angeles or Melbourne.”