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JAIME HAYON

"Humor reflects very much who I am…my character," says Spanish-born designer Jaime Hayon, known for his bold and whimsical design sense. As a teenager in the 1970s, he submerged himself in skateboard culture and graffiti art and then opted to study industrial design in Madrid and Paris. Joining Fabrica, the Benetton-funded design and communication academy, he began working closely with legendary image-maker and agitator Oliviero Toscani. After heading up the Fabrica design department, Jaime broke out with his own collections of designer toys, ceramics and furniture.

A rock star in the design world with studios in Italy, Spain and the UK, Jaime's client list includes Camper, Baccarat, &Tradition and Established & Sons. He’s particularly known for tabletop objects—his irreverent approach kickstarted heritage porcelain house Lladró. Numerous awards from the likes of Icon Magazine, Wallpaper Magazine and Elle Decor (Spain) attest to his sway. "People will always look for objects that inspire them," he says, "that make them dream."