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JOHN BRAUER

“How many times have we looked at something and wondered what it is, or what it is used for?” That’s the question that drives Danish designer John Brauer, who believes that the shape of objects should first be inspired by their ultimate function. “In the world of nature, shapes are defined by their function. It forms the very essence of our natural world,” he relates. So he modeled his firm Essey by hewing to a similar notion in the manmade world, as a design philosophy which he terms “symbolic functionalism.” Embodied in his first standout design, Bin Bin, it set the benchmark for all the company’s future products.

John travels all over the world as inspiration for his work, researching and collecting in-depth impressions of different cultures. During his career he has worked on communication, product and graphic design projects for companies in Germany and throughout Scandinavia. His efforts have won several renowned awards such as the Good Design Award, the Red Dot Design Award and the IF Product Design Award in Germany for outstanding design quality.