|ALL BY ROOM BATHROOM BEDROOM Alarm Clocks Bedding Furniture Reading Lights DINING Chairs Credenzas Dinnerware Drinkware Flatware Lighting Linens Serving Tables ENTERTAINING Audio Barware Extras||KIDS KITCHEN LIVING AREA Accents Chairs + Ottomans Coffee + Side Tables Consoles Lighting Sofas OUTDOOR Extras Furniture Lighting STORAGE WORKSPACE Chairs Desks Extras Task Lights|
“Small details are more important in simple minimalist design, because you see every line,” says Sandra Adrian Asplund, creative director at the eponymous Stockholm-based furniture brand. The brothers Asplund—Michael, an art dealer, and Thomas, a banker—originally teamed up to open a gallery that treated furnishings as works of fine art. When their vision took off, Sandra joined the team as creative head (and later spouse of Thomas) to develop a collection in a style they dub “Friendly Minimalism” that has grown into an internationally acclaimed design leader.
A warmer take on iconic Swedish minimalism, the Asplund look is similarly grounded in functionality and and hews to an ethos of sustainably. “Natural materials often require a bit of love and care, but in return, they age beautifully and last a lifetime,” says Sandra. Carefully produced in Sweden with environmentally friendly processes and a large measure of hand craftsmanship, Asplund goods are contemporary heirlooms, she says. “Unless every inch is perfect, it is not good enough.”