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“The product development process of an idea is slow and takes time," says Magisso CEO Juhani Sirén. "The development of a simple and well-functioning product takes dozens or even hundreds of hours before all the small details are in order." Nonetheless, the Finnish company founded in 2008 to produce a magnetic kitchen cloth holder has grown into an influential design source for products that are thoughtfully functional, striking in appearance and effortlessly user-friendly.

Magisso home products have been recognized by CNN, InStyle, GQ, Wired, Fast Company and Apartment Therapy and received some of the world’s most prestigious design awards, including the Good Design Award. Magisso does not employ its own designers but anyone can submit their product ideas and the collective's individual creators are responsible for developing and shaping all those telling details.