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Clara von Zweigbergk


“I choose colors by intuition,” says Swedish designer Clara von Zweigbergk, whose singular view animates a host of highly coveted products. “Over the years I have matured in my approach towards color,” she adds. “I can find beauty in nearly all colors—but I can also be quite stubborn in getting them exact.”

Clara studied at Beckmans School of Design in her native Stockholm and then at the Art Center College of Design in Pasadena, a formative experience. “When I was in Los Angeles, I experienced a wonderful attitude of everything being possible.” Returning to Stockholm, she worked as a graphic designer and then co-founded a multi-disciplinary studio concentrating on furniture, product and graphic design. “I am constantly peeling off the layers of my creations to achieve simplicity—even though I sometimes wish I could go crazy with fifteen fonts and images,” she says. “But I just can’t! That must be Sweden’s doing.”