Dieter Rams, Braun, Dietrich Lubs'
Call it time travel by design. Legendary innovators Dietrich Lubs and Dieter Rams gave their thumbs up on the reissue of the now-iconic wristwatches they created for Braun. Heritage brand Braun has always been about good design in a simple, functional and lasting form, and much of that is due to the direction of Rams with Lubs seemingly endless ideas. Among the new collection are the rare LCD timepieces from the 1970s, and they look as fresh as ever. All the watches are water resistant to 50 meters, feature lenses made of scratch-resistant mineral glass and are covered by two-year manufacturer warranty. The leather straps are the real McCoy. Analog watches have a screw-on case back. Digital models boast an electro luminescent display; 12/24 hour time, PM indicator and date. The entire collection remains eternally modern. Don't miss out on this second chance at being ahead of the times.