Geza Schöen & ThisCompany's
The science of scent is revealed in this perfume, an homage to a single scent ingredient by seasoned nose Geza Schöen, who wanted to go back to basics and create an appealing effect that wouldn’t be perceived as a “perfume.” That single ingredient Iso E Super, a molecule with velvety, cedar and amber qualities that is used in finer juices to give it fullness and subtle strength—and typically in single digit ratios. Geza uses 65% of the stuff in his formula. That’s the “super.” This is the first line of its kind to celebrate Iso E Super in such a way, born with the help of London’s This Company and former editor Tim Blanks and designer Paul White. The trio vow to never diffuse their pure perfumes into candles, bath oils or other by-products, lucrative as it might be. “Our noses smell perfumes on the street,” notes the Berlin-based Geza. “We are exposed to lots of them. So I wanted to go back to simplicity, the single aroma component.” The result is a subtle "skin-scent" effect—industry speak for a fragrance that stays close to the skin. Molecule01 is unapologetically synthetic and perhaps vaguely cedar-like, slightly sweet. It vanishes and resurfaces on skin as it volatilizes with the body’s temperature and chemistry, which is why a paper test could never reveal its true nature.