IDEA International & Industrial Facility's
Bell Alarm Clock
The Bell Clock is loud. Louder than a desk clock, a cell phone or a watch. This is one alarm designed to wake you up. Even the colors are loud--fire red, bicycle bell grey and doorbell black. Prolific London design duo Industrial Facility--comprised of Sam Hecht and Kim Colin--created a form without the proverbial bells and whistles. Simplicity rules. The bell component was moved from top to back to streamline appearance and provide a bolder ring. The no-nonsense approach applies to the interface with LED illumination, snooze control, molded numbers and a single AA battery (included). Part of IF's collaborative range with IDEA Japan, taking essential elements beyond boredom and novelty. We'll say it loud and proud: We love this clock.