Hay & Staffan Holm's
Why get hung up on boring hooks when these circles can be playfully positioned in endless possibilities? Resembling those hooks that exercise our arms in the gym, these wooden options will exercise your creativity. Create a happy face, or situate them randomly. Or just use one in a color that contrasts with the wall its suspended on. Pull towels or scarves through the opening, loop hangers or jewelry, or throw a bag or coat over the top.
The "poetry of crafts and wonders of new technology" have long fascinated Swedish designer Staffan Holm, whose idea for the Gym Hooks was realized by Hay Denmark. Staffan works in interiors, architecture, industrial and furniture design, so the practical has always been key. But for him, the emotional is paramount, both in terms of the commitment and attachment the end user as with a product. "Art or design? Well, does it really matter?" Staffan posits. "All I know is that mass produced artifacts seldom really get the chance to root in our lives before new ones take their place. We need get attached and fall in love, head over heels. My mission is to create design with more of the human qualities."